Marketing Campaigns

For ever marketing!

If you speak your audience with a flat and standardized communication you will receive poor and flat anwers too. A wrong communication or a wrong target communication will have a boomerang effect which may negatively affect the corporate image.

MagicCrm software provide an highly sophisticated Campaigns Management environment fully integrated with the whole sales process, giving remarkable advantages compared to “on demand” DEM available on the web. The most advantages are:

  • Sales process integration
  • Capturing and promoting up and cross selling actions detected from sales activities analysis.
  • Managing an accurate redemption of performed activities in terms of costs/revenues.
  • Managing and executing “combo” marketing activities (campaigns composed of multiple marketing activities, like DEM, events, telemarketing, ect.)
Gestione Contatti Magic CRM

Campaigns Configuration

  • Dynamic query for target segmentation

  • Message templates libraries configuration
  • Tools to further refining targets

Operational-supporting tools

  • DEM configuration tools

  • Telemarketing configuration tools
  • SMS configuration tools
  • Event configuration tools
  • Bounce corrections
  • Address label printing
Gestione Contatti Magic CRM
Gestione Contatti Magic CRM

Measurements and analytics

  • Kpi

  • Redemption analysis
  • Comparative and trend analysis
  • Drill-down analysis
  • Bounces analysis