I Saloni nautici

Main need: 360° management of the Show

The Genoa Boat Show is one of the most important world events dedicated to boating and the culture of the sea

The Salon’s need was to equip itself with a tool that would allow it to radically replace highly manual and paper-based salon management.

After a careful selection on the market, the Salone Nautico has chosen MagicCrm for an automated and integrated management of activities, from personalized communication for each exhibitor, to the workflow to monitor the progress of each procedure, to the use of a powerful data warehousing tool for measuring objectives.

With MagicCrm, the Salon’s has drastically reduced the management costs deriving from manual activity and has created the conditions for real-time monitoring of activities, increasing internal productivity and the quality of the service provided to customers