Bologna Fiere

Main need: Event management

Bologna Fiere is among the main international trade fair organizers and one of the most advanced exhibition centers in the world.

Bologna Fiere main need was to ferry the old and fragmented working methods towards a new methodology that was in step with the times and above all allowed to improve and measure the efficiency and productivity of the processes managed. In addition, Bologna Fiere needed to provide similar but independent operating methods to other companies in the Group.

Bologna Fiere decided to rely on MagicCrm, for the completeness of the product and its ease of use but also by virtue of the profound know-how of the technical staff who was able to present customized and specific solutions for all the needs of the Group companies.